 During 2008 many real estate businesses
in Australia floundered. Individual salespeople saw their sales slide and businesses
watched the sales boards in their offices start to resemble the scoreboards of empty
sports grounds. In many businesses, weeks and even months went by with little to
no runs on the board.
While no one has been immune to these turbulent and confronting conditions, there
are those who have made a conscious decision to be proactive rather than sit back
and simply go with the flow. And there is no better example of this than Mr Chris
Hanley, Principal of Byron Bay First National. With more than 30 year’s experience
in the industry and having dominated the real estate market in Byron Bay for about
half this time, Chris formulated a simple and uncomplicated plan that focused on
specific actions and numbers within his organisation.
Combining hard work, tenacity and a commitment to remaining calm and sticking to
his plan, Chris led his small but phenomenal team of 7 salespeople through the turbulence
of 2008 to not only survive the storm but thrive, increasing the team’s market share
and becoming the leading office in his network.
Chris’ plan of strategic winning actions has now been captured in this timeless
management audio program, The Art of Survival. Renowned sales and
systems trainer and CEO of Real Estate Academy, Lee Woodward extracts Chris’ challenges
and triumphs of 2008 including the difficult steps he was forced to take as a senior
leader and the four key ‘sweat points’ he focused on during this time. Revealing,
personal and unique, Chris shares his diary entries as well as the sometimes controversial
topics of discussion during his weekly sales meetings.
Discover how this most challenging time in the real estate industry provided Chris
and his team with the greatest learning experience of their careers. The Art
of Survival is an in-depth look at management and leadership and is
certain to become the blueprint for preparing your business for the future.
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