The Flight of Prorentals


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 Habit 2 in Stephen Covey’s best selling book The 7 Habits of Highly Effective People is “Begin with the end in mind”. This is precisely what Andrew Reece and James Chalmers set out to do when they began building their Queensland-based property management business, prorentals, in 1998. They visualised what success in their business would look like and developed a plan to achieve it.

Fast-Forward 12 years and James and Andrew had created a saleable asset worth $9.5 million, after having started with 31 properties under management and no experience in property managment. In the process, they created a set of innovative systems and processes that were far ahead of their time, including a pay strategy that was integral to their success and the success of many others who followed in their footsteps. 

   “One of the things that really struck me as truly unique and very special about the prorentals story is how much the owners inspired their team to develop their own wings so they could eventually fly on their own” Lee Woodward 

In writing this book, Lee Woodward interveiwed Andrew and many former prorentals team members, as well as other industry greats like Rose Kelly, Jason Rose and Chris Rolls to offer various prospectives on the journey, including the revealing inside story. The book is also interspersed with 'Text and you shall receive' prompts for immediate access to various tools and resources.

   “It is my hope that this book encourages you to be the best you can be in your own business journey. And if this book inspires you to build a property management business, then that will be the greatest reward I could wish for. The opportunities and rewards are endless for those with the passion and drive to succeed.” Andrew Reece

The Flight of Prorentals
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